VICTOR PET FOOD (DIESTE)

In the year 2000, Baha Men released their magnum opus “Who Let the Dogs Out”. The song could be heard everywhere, even a young Joel’s CD player. Twenty-two years later, a pet food company committed to helping pets get the most out of life released commercials I wrote and helped direct. I’d like to think the canine-centric earworm inspired my writing, but who knows.

TV SPOTS

Because everyone stops and pays attention when there’s a cute dog or cat on the screen.

CREDITS

Creative Director: Matias Jaramilo
Art Directors: Christopher Rodriguez, & Jonathan Alviso
Senior Copywriter: Joel Austin
Copywriter: Cameron Dawson