GM Fleet
GENERAL MOTORS FLEET (McCANN)
Convincing one person to buy just one vehicle is a daunting task. Convincing one person to buy a whole bunch of vehicles is even more so. But there wasn’t time to be scared when the opportunity presented itself for me to dip the toes of my lead foot into the world of B2B. Still waiting for GM to send me a free Corvette or whatever they have parked in their back lot though.
TV SPOT
GM Fleet wanted a new campaign to highlight the human aspect of fleets, and I got to help write the launch video.
Fleet managers read. ALOT. Which is great because it gave me a chance to flex my headline writing muscles.
ONLINE BANNER
I mean, using electronic devices to say the Chevrolet Silverado is going electric just makes sense.
CREDITS
Chief Creative Officers: Chuck Meehan & Bradford Emmett
Creative Directors: Cecilia Piechura Lazar, Anna Taylor, & Rob Legato
Art Directors: Olivia Steele, Autumn Juhasz, Casey O’Brien, & Ally Bonello
Copywriters: John Jacob & Joel Austin
