MIXED NUTS

This page is going to be really awkward if I ever work for a nut company. In the meantime, enjoy this assortment of ads.

BLACK JACK BOOTS (THE CREATIVE CIRCUS)

 Are these headlines I wrote in portfolio school about high-end cowboy boots the best I’ve ever written? Maybe. Does this fact keep me up at night, forcing me out of bed to try and top them? Again, maybe.

Art Director: Ryan Bailey // Photography: We Monsters // Copywriter: Joel Austin

Won Gold at the 2019 Atlanta ADDYs for Magazine Print Campaign (Student), Won Best in Copywriting at the 2018 Winter Creative Circus Student Show, & Featured in Ads of the World.

DORITOS (THE MARKETING ARM)

Somehow crammed all of Doritos’ amazing flavors into one amazing Instagram post.

Creative Director: Jeff Morse // Copywriter: Joel Austin

PROSUPPS (3HEADED MONSTER)

The world of workout supplements is an interesting one. It’s a place where sleeves are considered blasphemous, contains ingredients I could barely spell (let alone pronounce), and is populated by bulky bois with muscles in places where I don’t have places.

But it’s hard to say no when ProSupps asks you to help launch their new non-stimulant pre-workout, Dr. Jekyll. Especially since these posters were going to be featured at the Arnold* Classic, along with stores and other expos.

Creative Director: Shon Rathbone // Art Director: Travis Hanson // Copywriter: Joel Austin

* Still waiting to hear if Arnold Schwarzenegger ever saw these.

ABSOLUT + GLAAD (THE MARKETING ARM)

How does one inspire shoppers to purchase Pride bottles of vodka all year round? With love, of course.

Creative Directors: Todd Connelley & Todd Palisi // Art Director: Rachelle Pucillo // Copywriter: Joel Austin

NAPA AUTO PARTS (VML)

Writing a Dale Earnhardt Jr tweet that everyone liked as an intern? AWESOME! Writing a Dale Earnhardt Jr tweet as a life-long Jeff Gordon fan? AWKWARD! If you know, you know.

Group Creative Director: James Holden // Creative Director: Derek Anderson // Art Director: Jake Campbell // Copywriter: Joel Austin

NYC HEALTH (BANDUJO)

Flu Season? Scary. The COVID-19 Pandemic? Even scarier. Flu Season in the midst of the COVID-19 Pandemic? The scariest. So to make sure New Yorkers got their flu vaccines in 2020, we reminded them that they didn’t have time to be sick. Because everyone in their life was counting on them to stay healthy.

Creative Directors: Ryosuke Matsumoto // Collaborators: Justus King & Caleb York // Copywriter: Joel Austin

BURGER SKYDIVE (CREATIVE CIRCUS)

Full disclosure, I do not remember this photo. Like at all. I don’t even remember which project it came from nor why it took five people to make this image come to life. It is a beautiful image though, and it won an award so here it is. Maybe I was craft services that day, who knows.

Art Directors: Ryan Bailey & Kevin Magarity // Designer: Ali Smith Taylor // Photographer: Alex King

Won Bronze Photography - Styling at the 2018 Winter Creative Circus Student Show