DALLAS PETS ALIVE | PETERANS (DIESTE)

Not all heroes wear capes. Some wear collars. But sadly, it’s harder for heroic senior dogs to get adopted. MUCH HARDER. So on one fateful November during Veteran’s Day and National Senior Pet Month, we showcased the courageous deeds of the adoptable senior dogs at Dallas Pets Alive. Letting people know that these canines had much to offer a potential family and that they’re still heroes.

PRINT

Senior dogs have seen it all and protected their families for years. These are some of their stories.

SOCIAL

Spreading the message about Dallas Pets Alive’s adoptable heroes to humanity’s go-to place for dog content. THE INTERNET.

CASE STUDY

Convincing award show jurors to adopt senior dogs. And maybe give us a trophy.

Featured in Lürzer's Archive (Winner of Best Print of the Week), Shortlisted in the The One Show 2023 (Print & Promotional: Newspaper - Series and Print & Promotional: Craft - Photography), Featured in ACT Responsible’s “Great Ads For Good” Exhibit at Cannes, Ads of the World, AdForum, Feats, & BestAdsOnTV.com (Best in Print)

CREDITS

Chief Creative Officer: Abe Garcia
Group Creative Director: Benjamin Jara
Creative Directors: Juan Camilo Valdivieso & Matias Jaramilo
Associate Creative Director: Daniel Vincente Dias & Andrés Pedraza
Art Director: Christopher Rodriguez
Senior Copywriter: Joel Austin
Photographer: Ale Burset
Retoucher: Diego Speroni