CRASH CHAMPIONS (THE INFINITE AGENCY)

LOL. OMG. WTF. These acronyms have become part of our daily lexicon. And in 2025, another one joined the list thanks to our efforts. ADAS!

COMMERICAL

First things first, we needed to tell drivers that ADAS actually exists.

SOCIAL VIDEOS

Ok, we told drivers what ADAS stood for. Now what? Well. They needed to learn about every individual feature. Don’t worry there won’t be a test.

CREDITS

Executive Creative Officer: Tim McCarthy
Creative Director: Alan McCoy
Associate Creative Director Danny McDonald
Senior Art Director: Eusra Hussian
Copywriter: Joel Austin
Videographer: Omar Gonzalez