Joel Austin

NAPA Summer Essentials




Summer Essentials

(Summer '16 Social Media Campaign)

Summer is the season for getting out on the road and seeking adventure. From camping to mudding and everything in between, a little NAPA KNOW HOW will show you everything you and your ride need to get the most out of your summer. 

Creative Director/Art Director: Monty Browne


If you’re going muddin’ this summer, here’s everything you need.

Here’s a few things that make it look as good as it runs.


Tailgating at the race this weekend? Here’s what you need to do it like a pro.

A few things you might need to stake your claim as King of the Cul-de-sac.

This moment's been 16 years in the making, and this is how you survive it.

There’s nothing worse than a lake trip that gets sunk. Stay afloat with these essentials.

Be ready for whatever Mother Nature throws at you.

One Random Tweet

I made the mistake of blurting this line out as I walked by the team working on this tweet. Just so happened that the creative director was walking by at the same time and said: "I like that. Earned your paycheck this week, intern." 

It was a small victory for me, being a life-long NASCAR fan (Jeff Gordon fan, yes the irony of me writing a Dale Jr tweet is not lost on me). To this day, I still don't know if the copywriter on this assignment has forgiven me.

Art Director: Jake Campbell