Joel Austin
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Duolingo - Student Work

COOLER LINGO STARTS WITH DUOLINGO (Creative Circus)

After years of saying them, words in your native tongue aren’t as cool as they once were. Some words just sound better in another language. Why not learn cooler lingo with Duolingo?

Duolingo will launch this campaign in America's Melting Pot, New York City. Upon success, it'll roll out into other diverse cities such as Washington DC, San Francisco, Atlanta, Las Vegas, and Jersey City (which was recently named “America’s Most Culturally Diverse City.”)

Art Director: Gina Kim

GROCERY STORE SIGNAGE

Placed in grocery stores like Trader Joe’s and Kroger’s, these signs will be placed right next to its English equivalents. They will change regularly so customers will get to experience more ways to say their favorite foods.

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TOURIST DESTINATION SIGNAGE

Duolingo will also place “flashcards” in popular tourist areas such as the Bronx Zoo and the New York Botanical Garden.

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CROSSWALK

Duolingo will create cooler lingo crosswalks. At each pole at an intersection, users will be able to select four different languages to be spoken while the crosswalk countdowns with numbers.

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NYU PLANNER

Duolingo will sponsor the month of September in the planner NYU students receive when they start school. These pages will help them learn more about their classmates culture and help break any language barriers by teaching them greetings, phrases, and cooler lingo.

“Let’s start the new academic year off right by learning some cooler lingo and getting to know  your classmates better. Each week for the month of September, this planner will teach you words you use every day in a different language. Now you can go and talk to your classmates. If there’s another language you wanted to learn, feel free to visit Duolingo and learn it for free!”

DELTA PARTNERSHIP

Duolingo will partner with Delta on international flights via Delta Studio. This partnership will allow flyers to use a condensed version of the app to learn a few more words or just get a quick brush up on the language(s) of the country they are visiting.

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